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| Apps |
Nintendo, which already warned its annual operating profit
would have an weak console sales, said on March 17, 2015 it was teaming up with
online gaming firm DeNA Co Ltd to
develop and operate gaming apps.
The two companies will also launch later this company’s will
also launch later this year an online membership service accessible on mobile
devices as well as Nintendo’s existing Wii U console and the portable 3DS.
“This will allow us to build a bridge between smart devices
and gaming consoles,” Nintendo President Satoru Iwata told reporters. “It
doesn’t mean smart devices will eat away at gaming consoles, it will create an
entirely new type of demand.”
Investors have long called on Nintendo to shift its focus to
mobile devices after losing customers to both Smartphone gaming app markers and
console rivals like PlayStation maker Sony Corp and Xbox maker Microsoft Corp.
The company had so far resisted these calls, pinning its
hopes on hit games such as “Mario Kart 8”. But in January, it halved its
operating earnings target for the fiscal year through March to 20 billion yen
($ 169 million), citing weak 3DS sales in the year-end holiday season.
Under the partnership, Nintendo and DeNA would buy 22
billion yen worth of shares in each other. As a result, Nintendo will acquire a
10 percent stake in DeNA while DeNA will acquire a 1.2 percent stake in
Nintendo.
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